{"title":"Digital Tools","description":"\u003cp\u003eEvery app and every explanatory PDF, gathered in one place. 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A learning phase that won't clear. A budget that's stalled for no obvious reason. Every hour spent digging through Ads Manager to find out why is budget that keeps not being spent efficiently in the meantime.\u003c\/p\u003e\n\n\u003cp\u003eThis tool turns that diagnosis — usually 20 to 30 minutes of manual checking — into a 60-second analysis.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e enter the bid strategy, daily budget, audience size, and learning phase status of the ad set in question. The tool instantly calculates a delivery health score out of 100, identifies the most likely bottlenecks — Learning Limited, a miscalibrated cost cap, an audience too narrow for the budget, insufficient conversion signal, a recent edit that reset learning — and generates a prioritized restart plan, ready to act on from the first step.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDelivery health gauge at a glance, from \"Stalled\" to \"Healthy\"\u003c\/li\u003e\n\u003cli\u003eBottlenecks ranked by priority, each with a clear explanation and concrete actions\u003c\/li\u003e\n\u003cli\u003eNumbered restart plan: the exact order of actions to take\u003c\/li\u003e\n\u003cli\u003eRoutine checks always surfaced (audience overlap, frequency, pixel\/Conversions API, placements)\u003c\/li\u003e\n\u003cli\u003eInterchangeable € \/ $ currency to match any ad account\u003c\/li\u003e\n\u003cli\u003eOne-click copyable report, ready to share with a client or team\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBuilt for media buyers, traffic managers, and agencies managing multiple accounts who don't have time to manually recheck everything on every underdelivery alert.\u003c\/p\u003e","brand":"Panthers Deal","offers":[{"title":"French","offer_id":54635721556295,"sku":null,"price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/1892\/1543\/files\/mockup_fr.png?v=1786863012"},{"product_id":"calculateur-de-marge-frais-shopify-fr-en","title":"Margin and Fee Calculator for Shopify Stores — Payment Gateways \u0026 Apps","description":"\u003cp\u003eA dashboard that answers, at a glance, the question every Shopify merchant asks: \u003cstrong\u003ehow much is the platform actually taking?\u003c\/strong\u003e Enter your revenue, your payment gateways and your active apps — the tool does the rest.\u003c\/p\u003e\n\n\u003ch3\u003eWhat the tool gives you\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe real cost of each gateway, down to the cent\u003c\/strong\u003e — variable fees, fixed per-transaction fees, and the third-party gateway surcharge Shopify quietly bills the moment you leave Shopify Payments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuplicate apps, detected automatically\u003c\/strong\u003e — two email marketing apps, two review apps: the tool keeps the cheaper one and shows exactly how much removing the others frees up every month.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe cheapest gateway for your volume\u003c\/strong\u003e, compared side by side with the one you use today, with the potential saving in dollars.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn itemized receipt, line by line\u003c\/strong\u003e, from gross revenue down to the revenue you keep after platform fees — enough to back up every pricing decision or tooling trade-off.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo installation\u003c\/strong\u003e — a self-contained file you open in a browser or host wherever you like, no app store, no third-party subscription.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat the tool does not do\u003c\/h3\u003e\n\u003cp\u003eIt does not calculate your commercial margin: the cost of your goods is not part of the calculation. It measures precisely what the platform, the gateways and the apps take from you — the part most merchants never look at in detail.\u003c\/p\u003e\n\n\u003ch3\u003eVerifiable rates, nothing invented\u003c\/h3\u003e\n\u003cp\u003eThe built-in Shopify Payments rates come straight from the official U.S. pricing page: \u003cstrong\u003e2.9% + $0.30\u003c\/strong\u003e on Basic, \u003cstrong\u003e2.7%\u003c\/strong\u003e on Grow, \u003cstrong\u003e2.5%\u003c\/strong\u003e on Advanced. Third-party gateway surcharge: 2% \/ 1% \/ 0.6%. Rates checked in August 2026.\u003c\/p\u003e\n\u003cp\u003eThe rates that depend on your own contract — PayPal, Adyen, your own provider — are \u003cstrong\u003edeliberately left blank\u003c\/strong\u003e. They vary by volume and payment method, and a plausible but wrong figure would skew your whole calculation without you noticing. You enter the one from your own statement; as long as the field is empty, that gateway stays out of the comparison instead of wrongly showing up as the cheapest. 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Les deux portent la même numérotation, de l'étape 1.1 à l'étape 7.6.\u003c\/p\u003e\n\u003ch3\u003e1. L'application\u003c\/h3\u003e\n\u003cp\u003eUn seul fichier à double-cliquer. Il s'ouvre dans votre navigateur habituel : aucune installation, aucun compte à créer, aucune connexion internet nécessaire, et rien n'est envoyé nulle part.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLe parcours complet en 41 étapes numérotées, réparties en 7 phases\u003c\/li\u003e\n\u003cli\u003eUne case à cocher et un champ de notes par étape, enregistrés automatiquement\u003c\/li\u003e\n\u003cli\u003eUn export de votre progression, pour reprendre sur un autre ordinateur\u003c\/li\u003e\n\u003cli\u003eUne impression propre, si vous préférez travailler sur papier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e2. Le guide\u003c\/h3\u003e\n\u003cp\u003e43 pages. Le même parcours, expliqué : pourquoi chaque étape existe, ce qu'elle change, et ce qu'elle coûte si on la saute. Avec 8 annexes de référence — formules de calcul, liste complète des mots-clés à exclure, règles de rédaction des annonces, tableaux de diagnostic, questions fréquentes, lexique — et deux pages à imprimer : la checklist de lancement et le journal de campagne.\u003c\/p\u003e\n\u003ch3\u003eLes 7 phases\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePréparer le terrain\u003c\/strong\u003e — ce qui se règle avant de créer le moindre compte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCréer et configurer le compte\u003c\/strong\u003e — les réglages qu'on ne revoit jamais et qui coûtent cher\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMesurer — sinon rien ne sert\u003c\/strong\u003e — le suivi des conversions, avant la première dépense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruire la campagne\u003c\/strong\u003e — structure, mots-clés, enchères, annonces, extensions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRester dans les règles\u003c\/strong\u003e — les motifs de refus et les obligations françaises\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLancer\u003c\/strong\u003e — la mise en ligne et les premières 72 heures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimiser et décider\u003c\/strong\u003e — quoi regarder, quand couper, et la décision à J+30\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eLes 4 outils intégrés\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalculateur de budget et de rentabilité\u003c\/strong\u003e — combien vous pouvez payer un clic sans vendre à perte, compte tenu de votre marge et de votre taux de conversion. 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